Are You Ready For PPC Advertising?
It seems pretty simple, open an Adwords account, put up a bunch of keywords, write a couple of ads, set the budget and away you go!
Yes you go way into the high price's for keyword's...
I didn't really know that there were tricks to this and I figured even if there were, I didn't really need them since I was just a small company...WRONG! That is when you need it the most, because you need your advertising dollars to stretch like you've never stretched a dollar before.
When you are a small company you need all the help you can get, and I got plenty of help from Perry Marshall's book called The Ultimate Guide To Google Adwords. Talk about a book that lives up to it's name! Wow, this book helped me slash my internet advertising cost's in half in just one month, no joke A MONTH!
Google Adwords is no longer a mystery to me. Perry pulled back the curtain and revealed Oz. The great thing about pay per click advertising is once you put the system in place, it pretty much just runs itself. Just requires a little maintenance and then you're good to go.
Cut Your Advertising Cost's In Half!
If you are new to Internet advertising or if you have been spending more and more on PPC (Pay Per Click) advertising, then here are some resources that could help you tremendously!
I have a small Business and I decided about a year ago to start doing some PPC advertising. I started out spending $200-$300 a month. Then I bumped it up to $500 then to $750 then to $1000! I don't know about you but $1000 a month for advertising just seemed like a fortune. Like I said I am a small business so that was a large check to write every month to say the least.
It wasnt just the $1000 going out each month, it's that I didn't feel like I was getting a very good ROI (Return On Investment) either. The cost per click kept going way up! Why was this happening? I chalked it up to more competition. I went with an SEO (Search Engine Optimization) company, I thought it's time to turn this over to the professionals.
They started to tell me about click-thru-rates, long-tail-keywords, and all sorts of other SEO tricks that seemed to make a lot of sense.
I thought I was finally in good hands....NOT!
They started out good and then the same thing, it went down like a lead balloon.
I started researching a little about what I had been told. I realized there was a whole do-it-yourself-PPC world out there.
This Story Does Have A Happy Ending Though.
The Ultimate Guide To Google Adwords is what helped me slash my Internet advertising cost's from over $1000 dollars a month to $350 and get the same response!
I am now spending one-third of what I was spending before and I am getting the same number of clicks, calls, and emails that I was getting all along.
This book talks a good bit about making money with affiliate marketing, but I found it to be so great for getting an advertising strategy for my existing business.
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